The Knights of the Whisky Round Table meet again…

…and this time we discuss marketing.  The question posed by Peter of “The Casks” is:

We’re all prone to being influenced by advertising whether we like it or not , so let’s be honest here, how susceptible do you find yourself to the devious charms of marketing? How much does the design of the packaging, labeling, distillery website, etc. influence your excitement and opinion about a malt and your decision to buy or not to buy?

Read our responses here.  Great question Peter!  One that affects all whisky consumers

2 thoughts on “The Knights of the Whisky Round Table meet again…”

  1. Thanks for your great response! Looks like you and I will either fight over the most evil looking bottle out there…or we'll have to sit down with it and listen to some noisy music…

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